The Augmented Reality industry is rapidly evolving and has already come a long way from the summer of 2017 when the Pokemon Go craze took the planet by storm.
Many sectors within industry have since seen the massive advantages AR offers to solve ‘real world’ challenges and problems. It’s uses have included repair and maintenance of complex equipment, visualization of automobile design prior to prototype and driving manufacturing processes with speed and precision. It’s also transforming the way in which companies manufacture, design, operate and market themselves – and fast!
A report from PTC highlights the many possibilities available through AR and the industries which are beginning to gain massive advantages by adopting it;
One of the big enterprise tech trends of 2018 was the arrival of employee training programs which utilized AR/VR.
Major businesses in the US like Walmart and Tyson made headlines for their un-traditional pilot training schemes and use of the latest technology. There has been a great response to AR across industries world-wide as virtual reality leans toward 8K high definition and 5G speed!
In light of this weeks ‘CES 2019’ event in Las Vegas, we’ve looked at some of the AR trends that are likely to rapidly advance this year and beyond:
1. More Augmented mobile applications
Mobile phones continue to be the main driver of AR and VR.
Recent reports show that AR experiences are being delivered through 80% of smart phones and a further 71% of tablets. So, this can only mean that there will continue to be an influx of mobile applications coming to the market – Such as the new Big Issue app which aims to raise awareness of homelessness through AR. The capabilities of these apps will now expand into real-world uses as well as in games.
2. Virtual Reality Training
This unconventional way of up-skilling gained a lot of positive recognition in 2018. According to ABI Research, this has the potential to generate more than £4.7 billion by 2022. Due to these rapidly growing figures, 2019 is very likely to be the year that Augmented Reality takes off in this area.
Rumours are rife within industry that Microsoft will be shortly releasing a new version of its Hololens technology. This will be used for AR training and manuals – to provide real-time and visual directions. Within manufacturing and operations, AR will provide detailed and safe instructions on complex assembly, processes and machinery.
3. New Technology Developed for Augmented Reality
Many of the VR Headset manufacturers are launching new models this year. We can expect to see new models from Oculus, HTC and Microsoft. Many of these are also making major investment in AR technology.
At CES 2019, a large number of new and exciting products were announced. One of which is the ‘Holoride’ by Audi which will bring VR to the backseat of every car. The technology has taken several years to perfect and comes from a start-up company that stems from Audi’s main business. The ‘Holoride’ technology will be licensed by Audi and the startup company will use an open platform to allow any content makers and automakers to create whatever reality formats they desire. The technology also aims to combat car sickness .
With the significant increase in AR implementation and adoption, enterprises undergoing digital transformation can’t afford to wait. Whether for enhancing products, services, and solutions or to drive operational excellence within the enterprise, AR provides transformative capabilities that can’t be overlooked. Enterprises are highly focused on empowering users through AR in the design and manufacturing industries over the next 6-12 months.
2019 promises to be an invigorating time for the AR industry. We’re excited to be playing a key role in helping companies to gain maximum value from this rapidly evolving technology.